Shoulda, Coulda, Wou … Will!

/0 Comments/in /by

It’s been said that the two most dangerous words in the English language, when combined, are What and If. 

  • What if I married her?
  • What if I took that job?
  • What if I did this, instead of that?
  • What if…?

Looking Back

I was tempted to embed a YouTube video of Cher belting out “If I could turn back time…” as she pines over lost opportunities, but I’ll refrain.

Actually, I won’t.  For those who need a soundtrack to this post, here you go – Video

But really!  What if?  What if you actually did something years ago and could have the benefit today?  While Marty McFly would argue that’s a real option, there are too many of us reading this that know that the sands of time only flow in one direction.

And that’s the point of this article!  There is still an option for each of us.  In his recent Annual Letter to Shareholders, Warren Buffett shared a personal story of saving his money from age 6 to 11 and then investing the $114.75 into a commodity service stock.  His best estimates revealed it would be worth $606,811 today.

You’re thinking, if only I could put $1,000 into that stock then, I’d be a bazillionaire today, right?

Bright Future

Well, Buffett goes on to talk about optimism in investing in tools like the S&P 500 and avoiding other things that many might think are worthwhile investments, like Gold. He places his confidence in another two-word idea – American Tailwind.

He continues that, for decades to come, there is much more for investors to take hope and determination in. And what, specifically, is he referring to? The people of America that are industrious!  The drive you possess to improve and achieve more is this “American Tailwind” he speaks of.

Now, most who will read this were impacted in some way by the recession in 2008.  But look at us now!  Others will remember the insanely high interest rates of the 80s.  But look at us now!  Wars, natural disasters, terrorism, political tensions and polarities, and on and on and on.  Look at us now!

As merchants, business owners, employees, whatever your station in life is right now, there is a reason to look ahead with optimism.  But you have to have a plan and you have to be willing to be part of the American Tailwind, or it will leave you behind.

I wish I could turn back time, sure!  I’d have become a pro-snowboarder and bought stock in Microsoft in the 90s.  But that will never happen.  And, I’m okay with that, because I have the future!  A bright future with all the lessons of the past.

So, dig in and stake your claim on the future. Prosperity is yours if you’ll take a step forward and open your mind to new ideas.  Stop living in the lost opportunities of the past wishing you could turn back time.

You can do this because the future is as bright as you make it and, as Buffet wrote, “All engendered scary headlines; all are now history.”

Read a summary of the Annual Letter here.

Damon Luke, CEO
CashDiscount
Visit us at www.cashdiscount.com.

So Many Cash Discount Receipts

/0 Comments/in /by

A major contributor to the compliance of a cash discount is the receipt.  Why?  Because it’s a binding paper document that represents the agreement you entered into when you decided to exchange consideration, payment, money, etc., for goods offered by a merchant.

That’s a mouthful!   We typically don’t consider that we’re entering into an agreement when we buy something.  We just think – here’s my money, thanks for the (fill in the blank)!

And when you really think about it, that piece of paper (or email) lets you walk out of that establishment and not be tackled by a security guard for shoplifting.  The merchant has witnessed to you that you can take that ‘good’ and leave – no strings attached.

 

IF YOU’RE A MERCHANT

  • Are you representing the agreement?
  • Are you representing it correctly?
  • Are you being a competent merchant and looking out for not only yourself, but for your customer who has placed their trust in you?

If you are, then you’re tendering a receipt with the purchase that contains a written description of the fees, services and discounts you’ve provided to the customer.

Here are a few examples that display these written communications:

 

1.

2.

3.

 

WHY ARE THERE SO MANY VARIATIONS?

This is one of the most hot-button debates and topics of discussion being batted around today.  Cash discount offers are relatively ‘new’ and have gained a significant amount of popularity over the last few years. The processing industry as a whole, this is the very start of a new tool that ISO’s and merchants can deploy to ultimately increase the bottom line of the merchant.

Because of the newness of this program, some things are still being standardized to ensure fairness and clarity for all parties involved.

Multiple variations for receipt formats are currently used, currently accepted and currently questioned as to their compliance.  What is known for sure at this time is that proper signage and receipt are must haves!  If a merchant opts to forego these two critical pieces, and they’re called into question because of a charge that doesn’t look right, there could be severe ramifications to that merchant.

 

WHICH IS CORRECT?

The type of receipt will vary from Poynt to Clover to Dejavoo.  Which is correct?

Well, that’s the point of this discussion, isn’t it?  The short answer – It’s still a work in progress.

First, go to your agent, if you’re a merchant.  ISO’s / Processors are becoming more educated and compliant in their efforts to support your business in its growth with additional revenue from a good cash discount program.  At Cash Discount, we have listed some of the top processors for you if you are still trying to get a grasp on whether this program is right for your business.  Feel free to check them out!

If you’re an ISO, it’s best to check with your bank, card brand and perhaps your legal counsel to ensure you’re covering all angles. Truth be told, according to the Durban Amendment of the Dodd-Frank Act of 2010, a merchant is not to be restricted from participating in a cash discount activity.  However, card brands like Visa are imposing their own rules in an effort to establish some consistency and protection for both the ISO and the merchant.

 

COVER YOUR ASSETS

At the end of the day, you’ll want to check with your agent as to whether the solution you are using is sufficient for compliance.  If they don’t know, they should be very happy to find out for you.  And if they won’t, don’t leave it to chance!

You don’t want to find yourself on the wrong side of an audit or secret shop.  Instead, go find a processor that has a solid understanding of the program.  Again, we’ve done the work for you – they can be found here.

 

Damon Luke, CEO
Cash Discount

 

 

 

 

 

Cash Discount Processor Review – Slice Payments

/0 Comments/in /by

Request A Call
Call 844-296-2160

Slice Payments

Overview

Slice (Slice Business Marketing Inc.) came into being at the beginning of 2019 and has dedicated itself primarily to merchants looking to reduce their fees.  Understand, however, that though Slice is a newer entity, the management team has 25 years of combined experience serving merchants in the payments industry.  Slice is accredited with the BBB and has a rating of A- with two 5-star reviews and no customer complaint – so they’re off to a great start.

The first thing we want to point out about Slice Business Marketing Inc. is that they are first and foremost a cash discount-oriented company.  Their main focus is to work with merchants that share their same vision in cutting back fees to as little as possible.  Their goal, as shown on their site, is to provide a merchant with zero processing fees.  Now, that may not always or ever be the case, but that’s what they are committed to doing and it’s only through a qualified cash discount program that merchants can accomplish it.

When you partner with Slice, you benefit from their proprietary software that gets you started immediately offering cash discount, as well as ensures you’re compliant to legislative and card brand requirements.

Credibility

They are saddled with Wells Fargo which goes to show there is plenty of business credibility for you to share in.  When you look at what all they offer, it’s clear to see that they have thought a lot of things through to make sure the merchant is confident in the solutions, as well as has access the options they may need without having to piece a solution together from multiple resources.

Full-service

Another piece they offer is working capital.  Some agents represent a one-product ISO which limits your options as your business evolves and grows.  You’ll want to consider where your business is going and what options you’ll need and whether your current processor can manage those transitions for you?  Having this option at your fingertips can help obtain capital from someone who knows your business and knows how to get it to you quickly.

As an added benefit, they’re very familiar with traditional processing and surcharging so they can counsel with you on what is the best method for you to transact business to keep fees down and stay within regulations.  Our experience in communicating with them has been excellent!  They are a hungry firm, not for your money, but to share what they’ve learned in this exciting time where cash discount programs are taking flight.

Visit Site

Hardware

  • Slice offers the following options:
  • Standalone terminals – Pax and Dejavoo
  • CloverTM POS Family
  • Slice POS
  • Aldelo POS
  • Paradise POS
  • More…

 

Services

All of their services are focused on reducing or eliminating your processing fees where possible:

  • Surcharge-ready
  • Hardware
  • EMV
  • Virtual Terminal
  • Debit Services
  • Credit Services
  • No Contract
  • E-Commerce Processing
  • Business Capital up to $500,000
  • Credit & Debit Card Processing

Visit Site

Customer Support

Responsiveness is the word that comes to our mind.  They are anxious to help their clients get started, of course, and keep running!  From what we have experienced with the management team and their past reputation, they employ hard working associates that will chase down a solution and make sure their merchant is protected.  No processor will ever be perfect, but it’s apparent they are aimed for perfection and have the merchant’s loyalty in mind.

To back that up, you can reach them by email or form on their site, as well as they have a phone number that will ring to an available agent to ensure your needs are met as quickly as possible.

 

Summary

We love what Slice is doing!  We love how versatile they are and that they’re not held back by traditional bureaucracy.  The landscape is changing in the payments industry and merchants need someone who can adapt, Slice is that option.  They are a great option for any size business whether you’re looking for cash discount processing, add-on features, or business capital.

They are focused on getting a merchant on a zero-fee program which is great news for the segment this really applies to.  However, if you discover that a cash discount program isn’t a good fit, then you still have all of the options at your fingertips.  We like their approach, feel they have the infrastructure to support merchants completely, and are really excited to see how they progress.

 

Cash Discount Team
E: [email protected]
W: www.cashdiscount.com

Request A Call
Call 844-296-2160

Cash Discount Processor Review – XeroPoint.

/0 Comments/in /by

Request A Call
Call 866-409-9035

Processing Solutions Inc. // XeroPoint.

Overview

Look no further!  Imagine pulling up to a five-star hotel and they park your car, take your bags, walk you through the doors and escort you to the rooftop suite.  That’s what Processing Solutions, Inc. has done for you.  With 13 years in the business and an A+ rating with the BBB, you can begin to build your confidence here.

What you should know first about this company is they have a very good reputation for being ‘good’.  That may sound redundant, but there is so much merit in a company being good.  They’ll offer good service.  They’ll offer good products.  And, they’ll ultimately surround themselves with good clients that help the company grow and be stable.

Targeted Approach

What we liked right away is that they have a branded approach for their cash discount program – XeroPoint.  This is not a gimmick just to make more money on a merchant.  It’s a tailored solution for someone looking to save money.  Processing Solutions Inc. offers a free terminal that is already prepped to get you started on a cash discount program out of the box.  This is important to you as a merchant because there are some requirements associated with offering a cash discount that you must be in compliance with in order to mitigate your exposure and risk.  Here’s what you get with the XeroPoint. package from Processing Solutions Inc.-

Visit Site

XeroPoint.

  • FREE XeroPoint. Enabled Terminal
  • Fully Compliant Receipts Showing Cash Discount
  • Option to Bypass Service Charge for High Value Customers
  • Free Signage Shipped with Your Terminal
  • No Statement Fee
  • No PCI Fee
  • $0.00 Per Month with the XeroPoint. 2.0 Progam!

 

Services

All of their services are focused on reducing or eliminating your processing fees where possible:

  • Hardware
  • EMV
  • Virtual Terminal
  • Debit Services
  • Credit Services
  • E-Commerce Processing
  • B2B
  • Surcharge
  • Credit & Debit Card Processing

Visit Site

Customer Support

Processing Solutions Inc. offers a unique flare to customer support.  Of course you can submit a support request from their website, and you can call a hotline.  But what happens next is pretty great.  Processing Solutions Inc. has a network of Certified Payment Professionals around the country that they are able to connect you with so that your unique needs can be met by someone close to you, or even right there in your establishment.  Something else that we found very encouraging is that they have had zero complaints reported to the BBB.

 

Summary

You’d be doing yourself a favor by giving sincere consideration to Processing Solutions Inc.  Among all of the processors that offer cash discount, and those ranked here on cashdiscount.com, we highly recommend getting in touch with the folks at Processing Solutions Inc. to discuss your specific needs and get started right away cutting your costs.  We don’t see a reason at all to dissuade you from looking into them.

 

Cash Discount Team
E: [email protected]
W: www.cashdiscount.com

Request A Call
Call 866-409-9035

Cash Discount Processor Review – PaymentCloud

/0 Comments/in /by

PaymentCloud

Overview

We love PaymentCloud.  We’ve spoken with the CEO, Shawn Silver, and got a great response from him.  The words were not as important as the message in his tone and his actions.  He was pleasant to speak with, was professional and helpful.  After the call, the thought was – “He was that helpful?  And we’re not even a merchant he makes money off of!”  We bring this up to highlight a very important aspect of business.  If the CEO has an inclination to be service-oriented and helpful, then the organization will carry that mission statement as well.  Shawn, was awarded with a 40 under 40 badge which says something about the tenacious nature of the business as well.

Full-service

PaymentCloud is a full-service shop with traditional processing for e-commerce and retail.  But something they really go for is the high-risk merchant.  If you’re high risk, this is who you want to consider among any others that have in your top 3.  But why are we writing about PaymentCloud here on CashDiscount.com?  Because they also are one of the leaders in cash discount programs!

We also found several other reviews and accolades that speak to the ability for the company to manage several service offerings and to provide good customer service.  Our research upholds the statement that PaymentCloud is above average in their support and is near the top in the amount of services they offer.

Community

Something that stood out to us was how much the company is involved in community organizations.  Like the call with Shawn, this speaks very loudly that a company would put needs of cancer research, environmental improvement and child development above its bottom line.

 

Hardware

PaymentCloud offers the following options:

  • Ingenico
  • Verifone
  • MAXXPAY
  • POS w/ Cash Drawer
  • PC POS Tablet

 

Services

All of their services are focused on reducing or eliminating your processing fees where possible:

    • Hardware
    • EMV
    • Virtual Terminal
    • Debit Services
    • Credit Services
    • E-Commerce Processing
    • Credit & Debit Card Processing

 

Customer Support

We all know that a product is only as good as how well it is supported.  Dare we reference Tommy Boy at this point?  But it’s true, and we have seen that PaymentCloud is a great company with a great name having looked at several online reviews.  It also helps that you can reach them by both email or phone.  Their support promise is posted on their site and we recommend that you hold them to it – “We will work hard to earn your continual loyalty, and we want to make sure that you are satisfied with our business. Your success is our success. We care about you and your business, and we will do our very best to serve you.”

 

Summary

Everywhere we turn, the PaymentCloud name seems to be held in an overall positive light.  They carry influence in the industry trade shows and are very well-dialed in to what is happening in the industry.  With compliance in your cash discount program being debated regularly, it’s important that you saddle up with a group that can help you stay with the changing tides.

 

Cash Discount Team
E: [email protected]
W: www.cashdiscount.com

Cash Discount Processor Review – BLUEDOG

/0 Comments/in /by

Request A Call
Call 866-492-5335

BLUEDOG Business Services, LLC

Overview

At Cash Discount, we like things that are simple and clean.  Clean and organized operations make for successful results.  BLUEDOG is founded on the “idea that Merchant Service Providers can do better.”  The payment processing world is very competitive so any attempt to improve the merchant experience gets a thumbs up from us.

 

For all you dog lovers out there, I think you may have found a home.  The name “BLUEDOG” wasn’t just pulled out of a hat – it’s actually derived from the relationship that his son has with a blue stuffed dog.  And it’s that relationship that drives the customer experience here.  Loyalty, best friend, making someone happy – are all guiding principles that drive the staff, from the CEO on down.

 

They’re not new to the game either.  They have 22 years of experience at the helm.  According to the BBB, the business itself is 5 years old and has an A rating.  I like those numbers because it shows there’s been enough time for the company to work through the startup phase and is now clipping along with all processes in place and have developed a system to scale.

 

Like most businesses, there have been some complaints which are mostly around what the rep told the customer they would get and then it turned out to be different.  As far as we could tell, Blue Dog has addressed and resolved the concerns completely.  In some cases, the rep was let go, in other cases, the contract was re-written to make sure the customer was happy.  In most cases, money was refunded in order to maintain integrity.  That speaks volumes in this industry.

Visit Site

The Program

The cash discount program that is offered by BLUEDOG is promoted as no transaction fees and a meager $9.95 per month.  They eliminate the confusing credit card statements and provide you with one low monthly fee.  Here’s a bulleted run down of what you get:

  • Two $9.95 /mo. Plan Options*
    • Plan A – $1.35 per transaction, paid by customer
    • Plan B – 3.89% per transaction, paid by customer
  • Free Dejavoo Z11** or Mynt POS (cost unknown)
  • Next-Day funding
  • Process Unlimited Transactions
  • No PCI Fee ***
  • Split or wave service fees at any time****
  • 24/7 customer support

We’ve included their terms as well so you have a clear understanding of the offering:

*Pricing based on processing a minimum of $25 per month. **Free Dejavoo terminal requires processing a minimum of $10,000 per month. Otherwise the Dejavoo Z11 can be purchased for $299, or leased for $25 per month. ***Non-PCI compliance Fee is $9.95 ****Any split or waived service fee will be debited at the end of each billing cycle.

Request A Call

Services

All of their services are focused on reducing or eliminating your processing fees if possible:

  • Hardware – Poynt, Dejavoo and Mynt.
  • EMV
  • Virtual Terminal
  • Debit Services
  • Credit Services
  • E-Commerce Processing
  • B2B
  • Credit & Debit Card Processing

 

Customer Support

We’ve already addressed this a bit up top, but a couple of things to reiterate are that although they have had customer complaints, they’ve been thorough in resolving the concerns to the best of their ability and ultimately have made the customer happy.

  • Call
  • Email
  • Chat

 

In Sum

We like BLUEDOG.  We think they’ll be more responsive and innovative as a younger solution where some of the older processors might be more hesitant or slower to roll out solutions that match the current needs of merchants.  The CEO, Ron Dichter, has his ear to the ground doing his own research and review of potential options for merchants.  He personally connected with CashDiscount.com to gain an understanding of our app on Poynt to see if it was appropriate and of benefit to his customers.  We like it when the CEO plays an active role in the day to day of the merchant.  The only advice we have is to make sure your conversations are clear with the agent, for your benefit and theirs, and enjoy the savings they can help you keep.

 

Cash Discount Team
E: [email protected]
W: www.cashdiscount.com

Visit Site
Call 866-492-5335

Revenues Gain, Profits Lose – Cash Discount Wins

/0 Comments/in /by

Hard Facts

Numbers don’t lie.  Quarterly reports by several companies are showing trends that validate a concern shared by many merchants – increased profit is becoming more and more elusive.  And that pursuit just got a bit more difficult.

If you have a retirement account, you’ve seen how things have been going well in the ‘right’ direction since the beginning of 2019.  It seems the cuts in earnings at the end of 2018 were a bit too steep in anticipation of some financing melting and that has paid off in Q1.

But the melting hasn’t happened and that has lead analysts to one conclusion – costs are increasing.

 

Costs On The Rise

As a business owner, are your costs going up?  Have you noticed your revenues are up as well?  Business is great, as long as one outpaces the other, right?  Wrong.  On average, earnings are down, despite an average increase in revenues.  So, selling more doesn’t necessarily mean more profit.  Which lever can you pull to directly impact your profit?

Consider employing a cash discount program to offset your processing costs!

The Data

Analysts expect the S&P 500 will report year over year growth in revenues, while seeing a decline in earnings.

  • Q1 Earnings: Down 1.8%
  • Q1 Revenues: Up 4.9%

Source: Refinitiv

 

A group called FactSet surveyed 23 companies about their revenues and earnings in Q1 and found the following:

  • Unfavorable foreign exchange 57%
  • Higher wage and labor costs 43%
  • Higher raw material costs 39%
  • Higher transport costs 22%
  • Weather 39%
  • Europe 26%
  • Tariff/Trade 26%

 

Wages Among Others

Certainly, tariffs and duties have contributed to the pain.  But there are many large chains (AutoZone, Costco, FedEx, Lennar) that are pointing the finger at wages and labor being the main contributors to higher costs.  It’s great for the employees, but the businesses are feeling a bit like Atlas trying to carry all of that overhead on their backs.

What about the local services, restaurants, retailers?  What about you?  Are you feeling the same pains?

If you spend any time at all during the day wondering how to increase your profits, then you should be considering a change to your payment processing as a quick and seamless option.  If your current processor doesn’t offer a cash discount program, consider one of our best processors.

 

Increase Profits Immediately

Merchants who offer a cash discount program save between 3.5% and 4% each month that is pure profit.  That profit is being used to hire personnel, purchase equipment, or increase marketing efforts.

If you haven’t heard of cash discount, or if you want to know more, feel free to look around our site.  Then, talk to a competent processor and ask if they offer a program.

Increased wages are good for those receiving the wages but have unintended consequences in the form of less profit in an economy like ours today.  When that happens, business owners need to be open-minded and creative in finding new ways to increase profits.  Should analysts be correct, consider offering a cash discount among the other adjustments you’ll be making to stay ahead of your increasing costs.

Read the full review here.

 

Cash Discount Team
[email protected]
www.cashdiscount.com

Cash Discount Processor Review – Clearent

/0 Comments/in /by

Clearent, LLC

Overview

Clearent blends a cash discount program with surcharging in order to be a desirable option for just about anyone.  It’s called the Clearent Empower Program.  There’s a noticeable lack of verbiage that you normally see touting a “Zero Fee” program or “eliminate 100% of your fees”.  While some may consider this a setback compared to other processors offering a such cash discount programs, we look at it as a good thing and perhaps a more realistic approach to a comprehensive solution that incorporates both of the popular programs.

A feature we feel is key in highlighting is their “next day funding” option.  Instead of waiting a week or a month for revenue to become available for business operations, the Clearent Empower cash discount program will have the previous days funds in your bank account by the next morning.  Depending on the business, this may save a merchant a lot of expense in bridge loans or operations financing fees.

Looking in the cupboards a bit, we found that Clearent has an A+ rating with the BBB.  There are 20 customer complaints that appear to have been resolved.  We don’t shutter at this.  In fact, it’s usually a good sign when customer claims are found.  It supports current activity among merchants, as well as an active support department that works to resolve concerns and promote the growth of the merchant.  If no complaints were found, that would be very telling of a company that wasn’t working hard to promote their product and help merchants push their limits.

The Clearent Empower Promise:

  • Transparent pricing
  • No hidden fees
  • Accept all card types and ways to pay
  • Friendly, reliable customer service
  • 24/7 access to your account

 

The Program

We are convinced that processors that have a specific and branded cash discount program are the same that truly understand the ins and outs of the cash discount program as outlined in the Durbin Amendment.  They do offer a variety of hardware and we’ll assume the software they’ll onboard you with is going to automate your cash discount transactions.  We recommend asking exactly what is offered in comparison to other processors we’ve reviewed here.

You will have the ability to charge a flat fee or a percentage to the customer.  They’ll help you with compliance on the receipts as well as provide you with free signage.

 

Services

All of their services are focused on reducing or eliminating your processing fees if possible:

  • Hardware
  • EMV
  • Virtual Terminal
  • Debit Services
  • Credit Services
  • E-Commerce Processing
  • B2B
  • Credit & Debit Card Processing

 

Customer Support

We haven’t experienced their support directly, so we will need to encourage anyone looking at Clearent to be diligent in their contract review, as well as any complaints and reviews on the BBB website and make your informed decision.

  • Call
  • Email

 

In Sum

Clearent prides itself on innovative technology and a well-designed program.  That’s where they’ll deliver on whatever solution your business needs.  It’s a one-size fits all, but offers a more tailored experience if needed.  They are focused on making you more profitable, so ask them how they can do that for you.  They’ve been around almost 10 years so they’re doing something right or they wouldn’t be in business still.

 

Cash Discount Team
E: [email protected]
W: www.cashdiscount.com

What Will A $100 Trillion Market Do To You?

/0 Comments/in /by

Will it make you money or will it cost you?

PayPal CEO Dan Schulman recently shared his thoughts on digital payments and what we can expect in the future.

Venmo payments have “surged 80 percent year over year” and is expected to process more than $100 billion in transactions in 2019.  E-commerce and P2P payments have been around for quite some time already, but industry experts believe an explosion of activity is still ahead.

As a company, are you offering the right services?

Schulman said. “I think it’s going to be less and less about how does one company hyper-serve customers. I think the new way of the world going forward is how do companies take the best of their platforms [and] put them together to better serve companies.”

Take Zelle for example.  There has to be some validity to the claims around digital payments when large institutions are throwing their hats into the same ring together in order to consume as much market share as possible, then settle the scores later.

On the surface, the competitive nature of companies may look like a game of King of the Mountain.

But when we consider the market mentality, and financial giants have, we see that in fact it’s the team mentality that will win in the end.

That’s probably a lesson we can all benefit from in our own restaurants, mechanic shops, e-commerce stores, etc.  By leveraging technology to participate in various social sectors, we can cast a wider net.  And in the end, we might just see that the wider net is actually a wider net profit.

 

Read the full article here – https://www.cnbc.com/2019/02/19/digital-payments-could-grow-into-a-100-trillion-market-paypal-ceo.html

Cash Discount
[email protected]

Millennials and the Growing Need

/0 Comments/in /by

Millennials are just getting started!

In 2017, they spent $600 billion in the United States.  What part of that number did you capture?

Their appetites are still diverse, but they are the product of technological advancements and major cultural shifts that have altered consumer mentality from the day they were born.

The Lexington Law Blog wrote:

“As Millennials will soon become the largest living generation in America there is a growing need for brands and companies to pivot their sales tactics … The full impact of Millennials purchasing power and brand preferences will come into full effect in 2020 when their purchasing power is projected to reach $1.4 trillion. With Millennials becoming a major part of the US economy it is important for brands to stay educated on the spending habits of this growing power house.”

How much of that figure WILL you capture?

The following are a few statistics from their research –

  • 48% of Millennials report that they are living from paycheck to paycheck. [Source: Wells Fargo]
  • 60% of Millennials remain loyal to brands they purchase. [Source: Forbes]
  • 74% of Millennials would switch to a different retailer or brand if they had a negative customer service experience. [Source: ICSC]

Read any financial product study out there and you’ll see that relationships and value added – not just in the product(s) purchased, but more importantly, in the experience created – are what provide a “retaining” experience with your customer.

“Although no generation behaves the same as the last, Millennials are attributed to changing much in America due to their sheer size … it is growing important to learn about their spending habits and purchasing preferences.”

Cash Discount Team
[email protected]