When you run a business that serves customers, especially if you’re selling products, you’re playing one of the oldest roles in the history of business; you’re a merchant. That might seem like an out of date term in the 21st century, but merchants still play a crucial role in most people’s day to day lives, whether it is someone buying milk from the store on the corner, or someone ordering hand-made goods online from an artisan on the other side of the country. You have something that someone else needs, and they’re willing to give you money for it. Read more